Arla Foods Ingredients is demonstrating how its whey solutions can help meet the growing demand for high-protein products in Africa and the Middle East.
Between 2017 and 2022, the number of product launches with a high-protein or source of protein claim grew by an average of 17.64% annually in the Middle East and Africa.1 Meanwhile, there is increasing interest in nutrient quality and origin, with 70% of global consumers focused on the sources of protein in foods and beverages.2
At Gulfood Manufacturing (7th to 9th November 2023 in Dubai), Arla Foods Ingredients will showcase three concepts that demonstrate how the high-quality products in its whey protein range can meet these needs:
Morten Kaas Hansen, Director of SBU Food at Arla Foods Ingredients, said: “In recent years high-protein claims have increased in the Middle East and Africa as manufacturers respond to growing demand. However, as elsewhere in the world, it’s not just about the quantity of protein you pack into your product, but quality too. Consumers want complete proteins that deliver nutritional benefits – and they want them in products with great taste and texture. As these concepts demonstrate, the right whey protein ingredients can deliver both nutritional and functional benefits in a wide range of food and beverage applications.”
Gulfood Manufacturing takes place between 7th and 9th November at the Dubai World Trade Centre. Arla Foods Ingredients will exhibit at Booth #D8-27 in the Danish Pavilion.
[1] Innova Market Insights
[2] Health Focus International, Study based on 22 countries, 2022
For more information contact:
Steve Harman, Ingredient Communications
Tel: +44 (0)7538 118079 | Email: steve@ingredientcommunications.com
About Arla Foods Ingredients
Arla Foods Ingredients is a global leader in improving premium nutrition. Together with our customers, research partners, suppliers, NGOs and others, we discover and deliver documented ingredients and products that can advance lifelong nutrition for the benefit of consumers around the world.
We serve leading global brands in early life nutrition, medical nutrition, sports nutrition, health foods, and other foods and beverages.
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Headquartered in Denmark, Arla Foods Ingredients is a 100% owned subsidiary of Arla Foods.
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