The soft and simple high-protein wholefood snack
Naturally wholesome snack bars with added nutrients are catching the eye of health-conscious consumers. Around 50% say they now judge a bar by the nutrition claims on the pack1. For four consumers in five, protein and fibre are an especially sought-after mix2.
Top 5 drivers of snack purchases by health-conscious consumers2
- Natural
- Made with healthier ingredients
- Includes ingredients that provide a health benefit
- Contains less fat, calories and sugar
- Fortified/enriched with vitamins or minerals
Our Essentials Bar is made for preferences just like these. Both a whey protein bar and a wholefood snack bar, it’s the first opportunity of its kind in the market. A high-protein claim, satisfying soft texture and naturally sweet taste are key to the better-for-you appeal.
Comprising only 10 clean-label ingredients, Essentials Bar meets EU and US standards for snack bars with a natural positioning.
Simply wholesome innovation
Essentials Bar showcases our speciality whey protein Lacprodan® SoftBar. This breakthrough ingredient makes it possible to incorporate more, high-quality protein in snack bar recipes and keep the texture sublimely soft throughout shelf life. All with a mild dairy taste.
Essentials Bar provides an innovative alternative to the complex ingredient lists of many snack bar brands. Along with our whey proteins and dairy calcium, the 10-ingredient recipe draws on the natural goodness of dates and nuts. The result is a nutritionally optimised wholefood protein snack with no added sugar while still low in polyols (including no maltitol).
Processing is easy too. Just mix and mould. No heat treatment required.
Possible on-pack claims
- High in protein*
- High in fibre*
- High in calcium*
- No added sugar* (Contains naturally occurring sugars only)
- Naturally occurring flavours only
Interested in knowing more?
Download our handout
* According to EU Regulation (EC) 1924/2006 and 21 CFR Part 101
1. Innova Market Insights 2022
2. HealthFocus® International, Global Trend Study 2022
