New potential for protein bars
Protein bars are replacing confectionery bars in convenience stores and supermarkets. It's a trend driven by growing consumer interest in protein – increasing from 69% in 2014 to 84% in 20221. Consumer trends in snacking include a growing preference for smaller serving sizes, which has significantly impacted the bar category. Additionally, protein bars are becoming more sophisticated and mainstream, moving closer to confectionery where taste is crucial.
Raise the bar with protein in every layer
Lacprodan® ingredients offers new capabilities that let brands raise the protein content in every layer of their bars: from mass, to filling, to coating - without increasing the bar size. At the same time, the soft and chewy texture is ensured throughout its shelf life. It's a no-compromise concept sure to capture the attention of consumers looking for a satisfying, grab-and-go protein bar that's more than a match for their favourite confectionery experiences.
The protein source makes the difference
Based on high-quality whey and milk protein ingredients from the Lacprodan® range, this solution provides the high quality of a full dairy, non-soy and non-collagen blend.For this inspirational concept, Lacprodan® EasyBar and Lacprodan® HYDRO.PowerPro are applied for the bar mass filling to achieve a very soft and chewy texture. Nutrilac® PB-8420 is used for the outer bar mass to ensure a soft texture, processability and robustness (suitable for co-extrusion). For the non-temper coating, our whey fat concentrate, Lacprodan® SP-7017, is used thanks to its emulsifying properties.
Product benefits
- High protein - above 30 %
- Whey and milk protein ingredients – high-quality, complete proteins
Possible on-pack claims
- High protein *
- High fibre *
- Source of calcium
- Protein contributes to the maintenance of muscle mass and bones **
New pathways to success
Combining a palette of textures for multi-layer protein bars with a soft, light and creamy mouthfeel delivers new pathways to success for health food and protein bar manufacturers – and opens new doors for confectionery brands.
Contact us to learn more and to get a sample.
(1) HealthFocus® International, 2022 Global Trend Study
* EU Regulation (EC) 1924/2006 and 21 CFR Part 101
** Commission Regulation (EU) 432/2012
