Differentiate your brand with a high protein whey shot for muscle recovery
Global launches of protein drinks have increased over the last years, and sports protein RTDs is a fast growing product category in the sports nutrition market. The sports protein RTD retail value is forecasted to grow at a 7.5% Compound Annual Growth Rate (CAGR 2023-2028)1.
Additionally, sports nutrition is expanding beyond its core base of body-builders and endurance athletes to those focused on health and fitness. Not only are these health-oriented consumers looking for nutritional benefits, they need convenience too. To accommodate their on-the-go needs, more RTD beverages are being introduced to the market.
Big protein in a small bottle
At Arla Foods Ingredients, we’ve developed a new concept that taps directly into the consumer demand for high protein RTDs and convenience: Protein Extreme. Delivering 20% of our pure whey protein hydrolysate in a convenient 100ml (3.4oz) serving, it’s the ideal protein shot for people on the move.
With its excellent amino acid profile and fast absorption, whey protein hydrolysate is proven to support muscle recovery. The combined benefits of whey protein hydrolysate makes it ideal for athletes and gym-goers who count on training to give maximum gains.
Possible nutrition claims
Our Protein Extreme concept provides the following on-pack claim opportunities:
- High in protein*
- High in calcium*
- Fat-free*
- No added sugar**
* EU Regulation (EC) 1924/2006 and 21 CFR Part 101
** Contains naturally occurring sugars
- Euromonitor International, 2024
- Grimble, G.K. (2000). ”Nestle Nutrition Workshop Series. Clinical & Performance Programme, 3, 63-84; discussion 84-88.
