Using storytelling to connect with consumers
Consumer research shows that the motivations behind young shoppers’ purchases are evolving all the time. By understanding why w...
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Breaking down the protein myth
Everyone’s talking about the impact of dairy and meat production on the climate, but is plant-based protein always the most sus...
How whey is cooling the climate
Can whey play a role in reversing global warming? International bioeconomy expert Lene Lange is convinced.
Functional foods show promise for tackling the metabolic syndrome
The metabolic syndrome is a collection of health risk factors that affect many people in the western world. The future is promi...
Consumers are driving an increase in whey protein options
As understanding of protein’s distinctive role in health and performance becomes widespread, nutrition and food companies are r...
Whey’s remarkable climate-friendly ranking among protein sources
Whey is commonly known in endurance training and fitness circles as a highly effective nutritional aid for muscle recovery. But...
Protein developments pave way for smarter, sustainable nutrition
Experts in a number of fields are now accepting that more protein is helpful for many people. So, what new ways of providing an...
Elite cyclists improve next-day performance after protein intake in the early recovery period
Ingesting protein and carbohydrates in the first two hours after exhaustive exercise appears to improve the recovery of perform...
Could whey protein help regulate blood sugar in type 2 diabetes?
The incidence rates of type 2 diabetes are on the rise, tracking toward epidemic proportions across the world. As the situation...
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