After 10 years in the publishing industry, Bénédicte Masure started her dairy career in 1992 with a major European dairy company. In March 1995, she joined EWPA/EDA (European Dairy Association) as Director Trade & Economic Policies before being taking on the role of EWPA Secretary General. She also represents the EDA in Brussels-based horizontal organisations such as FoodDrinkEurope where she chairs the Trade Expert Group and participates in international trade issues.