Dr Graham McAuliffe MSc PhD is an Environmental Scientist with a background in Life Cycle Assessment (LCA) and Systems Thinking. His career-focus to date has largely centred on methodological improvements to LCA, including the quantification of specific uncertainties and the consideration of nutritional composition and quality within the burgeoning field of nutritional LCA (or nLCA). Utilising high-resolution data generated by Rothamsted Research’s North Wyke Farm Platform, one of eight UK Research and Innovation's (UKRI) National Bioscience Research Institutes (NBRI), Graham and his colleagues were able to develop novel approaches for calculating carbon footprints of individual animals within livestock systems, demonstrating how ‘poor’ performing animals generate substantially more greenhouse gas emissions than high performing animals. His experience pertaining to nLCA, which, as a method, is arguably still in its infancy, has resulted in being invited to participate in several national and international projects and ventures, including consulting for the United Nations’ Food and Agricultural Organization (FAO; led by Professor Sarah McLaren, Massey University of New Zealand) on novel grey literature. Graham is currently the Team Leader and Principal Investigator of the LCA Group at Rothamsted Research which forms part of the wider Landscape Systems Team within Rothamsted's Scientific Directorate, Net Zero and Resilient Farming, led by Professor Adrian Collins. Graham’s broader interests in sustainability assessments include the integration of high-quality data related to social, economic, and health metrics into the LCA framework, thus enabling robust trade-off analyses to provide consumers with cutting-edge information on the true sustainability of their dietary patterns.