Marie Christiansen Krøyer is team manager for the Danish Insights Team and has overall responsibility for carrying out both qualitative and quantitative research projects. Her analysis experience spans different methods, issues, industries, and customers with special expertise within complex research and other projects carried out on behalf of large clients. Marie has worked with qualitative and quantitative research since 2007 and has a master's degree in Ethnography and Communication. The blog post was created with support from her colleague, Nikolaj Harlis Poulsen.