Trends

Challenging protein powder myths

Protein powder may be making its way into home recipes for healthier, high-protein snacks and meals, but issues remain on how i...

Protein powder destined for consumer kitchens

One day, it may be as natural to add protein powder to home recipes as it is to add flour or custard powder today.

How is whey protein perceived in Brazil?

How do Brazilian consumers see whey protein? And what obstacles prevent most of the country’s population from enjoying its heal...